H&M’s & Other Stories brand to launch this spring
New fashion brand & Other Stories, part of the H&M group, is set to launch its first collections this spring across seven cities and via an online store on stories.com in ten European countries. Launching its first stores in Barcelona, Berlin, Copenhagen, London, Milan, Paris and Stockholm, the brand’s online presence will extend to Belgium, Denmark, Finland, France, Germany and Italy, as well as The Netherlands, Spain, Sweden and United Kingdom. Offering a diverse line of womenswear, including shoes, bags, accessories, beauty and ready-to-wear, the collection will range from masculine tailoring to feminine chic designed to create a wardrobe with timeless appeal. Head of & Other Stories, Samuel Fernström said: “All of us at & Other Stories are thrilled to open our first stores in some of the major European cities and we are looking forward to offering our collections to an even broader audience through stories.com.” The UK store will be located on London’s Regent Street.